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Table 1 Format and Content Analysis: Physical Attributes

From: Readability of pediatric health materials for preventive dental care

#

Publisher

Type

Title

Physical Attributes

Target audience

Useful Pictures (Yes/No)

Bulleted Text (% of pamphlet)

1

Colgate

C

Oral health for children

2 pp.; single sheets

parents

No

50%

2

Colgate

C

How do I care for my infant's teeth?

1 pg.; single sheet

parents

No

0%

3

Colgate

C

How do I care for my toddler's teeth?

1 pg.; single sheet

parents

No

0%

4

Crest

C

A parent's guide: caring for children's teeth

10 pp.; booklet**

parents

Yes

30%

5

Crest

C

Children's teeth

2 pp; single sheets

parents

Yes

50%

6

Oral B/Braun

C

Start early, start right

12 pp.; trifold

parents

Yes

17%

7

NV State Health

G

Early childhood caries (cavities) prevention

6 pp.; trifold

parents

Yes

100%

8

CDC

G

Brush up on healthy teeth: simple steps for kids' smiles

1 pg.; single sheet

parents

No

100%

9

CDC

G

Brush up on healthy teeth: a quiz for parents about simple steps for kids' smiles

1 pg.; single sheet

parents

No

100%

10

WA State DSHS

G

Baby bottle tooth decay

6 pp.; trifold**

parents

No

25%

11

WA State DSHS

G

Your baby's teeth

6 pp.; trifold***

parents

No

25%

12

WA State DSHS

G

Your baby's healthy teeth

1 pg.; single sheet***

parents

No

100%

13

WA State DSHS

G

Hey, moms!

1 pg.; single sheet***

parents

No

100%

14

WA State DSHS

G

Hints for a healthy mouth: birth through one year

1 pg., single sheet***

parents

No

25%

15

King Cty Library

G

Teeth: a guide to good oral health

6 pp.; trifold

parents

No

100%

16

NIH/NIDCR

G

Seal out tooth decay: a booklet for parents

10 pp.; booklet

parents

Yes

29%

17

NIH/NIDCR

G

Snack smart for healthy teeth

8 pp.; booklet

parents

No

17%

18

NIH/NIDCR

G

A healthy mouth for your baby

10 pp.; booklet****

parents

No

60%

19

ADA

I

You can prevent early childhood caries

6 pp.; trifold

parents

Yes

0%

20

ADA

I

Tips on teething

4 pp.; trifold

parents

No

0%

21

ADA

I

Good oral health for mother & baby

8 pp.; trifold

mothers

Yes

33%

22

ADA

I

Why baby teeth are important

6 pp.; trifold

parents

No

0%

23

ADA

I

Pregnancy and your oral health

8 pp.; trifold

expectant mothers

Yes

25%

24

ADA

I

Training cups: choose carefully, use temporarily

4 pp.; trifold

parents

Yes

0

25

ADA

I

Thumb sucking, finger sucking, and pacifier use

4 pp.; trifold

parents

Yes

50%

26

ADHA

I

Want some life saving advice? Ask your dental hygienist about proper oral health care for children

2 pp.; single sheets

parents

No

50%

27

WDSF

I

Taking care of your child's baby teeth

6 pp.; trifold****

parents

no

75%

  1. Source Types: C – Commercial, G – Government, I – Industry
  2. ** available in English, Spanish, French, Chinese, German and Italian; *** available in English, Spanish, Russian, Vietnamese, Cambodian, Laotian and Mandarin Chinese; **** available in English and Spanish