Table 3 Comparison of video parameters between poor, moderate, and good information content videos about teeth whitening
From: “How I whiten my teeth”: YouTube™ as a patient information resource for teeth whitening
Parameters | Poor-Information Content (n = 35) | Moderate-Information Content (n = 53) | Good-Information Content (n = 12) | PØ | |||
|---|---|---|---|---|---|---|---|
Mean | SD | Mean | SD | Mean | SD | ||
Number of Views | 4,700,479.97 | 10,841,998.74 | 931,467.28 | 1,454,430.84 | 424,774.33 | 512,809.53 | .761 |
Duration (minute) | 4.79 | 3.36 | 6.80 | 3.18 | 4.64 | 1.93 | .002 |
Number of Likes | 26,360.23 | 62,153.65 | 12,214.15 | 21,666.26 | 3556.83 | 6554.50 | .260 |
Number of Dislikes | 3202.11 | 7049.03 | 490.36 | 731.06 | 201.17 | 267.38 | .173 |
Number of Comments | 1118.37 | 3429.55 | 673.40 | 968.29 | 316.33 | 435.32 | .153 |
Viewers’ Interaction Index | 1.05 | 1.41 | 1.69 | 1.68 | 0.57 | 0.38 | .002 |
Viewing rate | 1,944,029.17 | 7,476,505.57 | 285,784.39 | 1,026,058.46 | 175,834.36 | 274,334.33 | .002 |