Country or language | Monthly mean | Mean before the 2014/40/EU directive | Mean before health warnings (countries having adopted them before the 2014/40/EU directive) | Mean before the introduction of a national campaign | Mean after the 2014/40/EU directive | Mean after health warnings (countries having adopted them before the 2014/40/EU directive) | Mean during MSC | Mean during a national campaign | |
---|---|---|---|---|---|---|---|---|---|
Google Trends© (RSV) 2004–2018 | |||||||||
1 | Germany | 25.45 | 24.80 | – | – | 28.21 p = 0.175 | – | 26.38 p = 0.87 | – |
1bis | Germany (for the isolated term “Mundkrebs”) | 23.21 | 21.68 | – | – | 29.67 p < 0.001 | – | 28.3 p = 0.24 | – |
2 | Austria | 15.40 | 15.49 | – | – | 15.06 p = 0.842 | – | 12.21 p = 0.85 | – |
3 | Bulgaria | 9.35 | 9.19 | – | – | 9.99 p = 0.68 | – | 9.33 p = 1.00 | – |
3bis | Bulgaria (for the isolated term “Paк Ha Гъpдaтa”) | 0.98 | 0.85 | – | – | 1.5 p = 0.03 | – | 1.66 p = 0.35 | – |
4 | Croatia | 11.50 | 12.03 | – | – | 9.26 p = 0.236 | – | 7.25 p = 0.86 | – |
5 | Denmark | 21.08 | 18.24 | – | – | 33.15 p < 0.001 | – | 32.50 p = 0.17 | – |
6 | Estonia | 3.00 | 3.09 | – | – | 2.62 p = 0.808 | – | 0.00 p = 0.47 | – |
7 | Finland | 10.01 | 7.28 | – | – | 21.53 p < 0.001 | – | 12.33 p = 0.69 | – |
8 | Ireland | 9.12 | 8.48 | – | 6.87 | 11.82 p = 0.18 | – | 13.00 p < 0.001 | 10.4 p = 0.03 |
9 | Latvia | 3.60 | 3.24 | – | – | 5.10 p = 0.16 | – | 3.50 p = 0.97 | – |
10 | Lithuania | 4.66 | 3.92 | – | – | 7.79 p = 0.063 | – | 8.33 p = 0.41 | – |
11 | Luxembourg | 15.34 | 14.82 | – | – | 17.55 p = 0.283 | – | 15.44 p = 0.88 | – |
12 | Netherlands | 16.52 | 16.89 | – | – | 14.94 p = 0.527 | – | 10.50 p = 0.36 | – |
13 | Poland | 12.51 | 12.43 | – | – | 12.84 p = 0.764 | – | 8.00 p = 0.58 | – |
14 | Czech Republic | 4.16 | 4.15 | – | 4.20 p = 0.96 | – | 2.54 p = 0.69 | ||
14bis | Czech Republic (for the isolated term “Rakovina Úst”) | 0.37 | 0.27 | – | – | 0.79 p = 0.01 | – | 0.16 p = 0.64 | – |
15 | Slovakia | 10.07 | 9.48 | – | – | 12.59 p = 0.247 | – | 9.83 p = 0.97 | – |
16 | Slovenia | 1.63 | 1.60 | – | – | 1.79 p = 0.896 | – | 2.67 p = 0.75 | – |
Countries with introduction of health warnings and shock images on cigarette packets before the enforcement of directive 2014/40/EU | |||||||||
17 | Belgium | 15.84 | 15.57 | 9.99 | – | 17.00 p = 0.741 | 16.73 p = 0.06 | 15.33 p = 0.88 | – |
17bis | Wallonia (keywords in French isolated) | 27.5 | 26.95 | 12.25 | – | 29.82 p = 0.48 | 29.87 p = 0.02 | 27.83 p = 0.97 | – |
18 | Spain | 30.66 | 30.17 | 27.57 | – | 32.74 p = 0.450 | 33.43 p = 0.03 | 30.67 p = 1.00 | – |
19 | France | 16.03 | 15.32 | 14.51 | – | 19.05 p = 0.001 | 17.43 p = 0.001 | 17.28 p = 0.75 | – |
20 | United Kingdom | 24.82 | 23.79 | 26.1 | 24.82 | 29.21 p < 0.001 | 24.35 p = 0.11 | 27.33 p = 0.35 | 28.79 p = 0.02 |
Wikipedia (Number of page visits) 2015–2018 | |||||||||
1 | English | 24,785 | 25,109 | – | – | 24,726 p = 0.78 | – | 21,836 p = 0.08 | – |
2 | German | 8551 | 10,269 | – | – | 42,874 p = 0.01 | – | 7352 p = 0.21 | – |
3 | Italian | 9785 | 3799 | – | – | 3782 p = 0.02 | – | 3612 p = 0.73 | – |
4 | French | 1982 | 2972 | – | – | 1807 p < 0.001 | – | 1661 p = 0.59 | – |
5 | Dutch | 1416 | 1864 | – | – | 1285 p = 0.39 | – | 1211 p = 0.18 | – |
6 | Polish | 1301 | 1390 | – | – | 1285 p = 0.39 | – | 1096 p = 0.15 | – |
7 | Portuguese | 1000 | 682 | – | – | 1058 p < 0.001 | – | 1067 p = 0.66 | – |
8 | Slovenia | 363 | 331 | – | – | 369 p = 0.2 | – | 341 p = 0.53 | – |
9 | Finnish | 284 | 321 | – | – | 277 p = 0.18 | – | 235 p = 0.21 | – |
Europresse© (Number of articles) 2004–2018 | |||||||||
1 | English | 4.44 | 3.86 | – | – | 6.3 p = 0.001 | – | 8.83 p = 0.007 | MCAD 11.15 p < 0.001 MCAM 9.17 p < 0.001 |
2 | French | 4.15 | 4.17 | – | – | 2.51 p = 0.34 | – | 9.33 p < 0.001 | – |
3 | German | 2.21 | 2.02 | – | – | 3.78 p = 0.22 | – | 5.33 p < 0.001 | – |