Skip to main content

Table 1 Structure, format and readability analyses of the brochures

From: An analysis of the readability characteristics of oral health information literature available to the public in Tasmania, Australia

Number Publishera Typeb Title Structure and format analyses Readability analyses
Target audience Word count Font/size Paper size Fold Number of pictures Professional jargon (instances) Flesh-Kincaid grade level Flesh reading ease SMOG reading level
1 Colgate C Oral health through everyday care All patients 193 DaxOT-Light/10 A5 No fold 6 1 3.1 98.1 6
2 Colgate C Patient information: dental erosion All patients 642 DaxOT-Light/10 A4 Trifold 5 1 9.1 54.3 11
3 Colgate C Oral health for teens and 20s Teens and 20s 1759 DaxOT-Light/12 Customised Closed gate 17 1 8.8 58.3 11
4 Colgate C Patient information: caries free teeth for a healthy smile All patients 1032 DaxOT-Light/10 A4 Trifold 5 2 7.8 63.8 11
5 Colgate C Patient information: oral health for children 3-12 Parents 1471 DaxOT-Light/10 Customised Closed gate 15 2 7.1 69.3 10
6 Colgate C Oral health and diabetes Diabetic patients 934 DaxOT-Light/10 A4 Trifold 2 4 6.2 58.4 9
7 Colgate C Helpful tips to keep your gums healthy All patients 787 DaxOT-Light/11 A4 Trifold 7 13 8.6 55.4 10
8 Colgate C 12 h antibacterial protection against plaque All patients 429 Calibri/7 Customised Doublefold 7 6 8.8 53 11
9 Colgate C Sensitive teeth Adult patients 728 DaxOT-Light/11 A4 Trifold 7 10 10.7 44.9 12
10 Colgate C Patient information: oral care during orthodontic treatment Parents 1088 DaxOT-Light/10 Customised Quadfold 15 5 6.7 70.4 9
11 Colgate C Patient information: oral health for infants and toddlers Parents 1449 DaxOT-Light/10 Customised Quadfold 10 0 7.8 67.1 10
12 3M ESPE C Winning formula helps prevent tooth decay: clinpro tooth crème All patients 528 HelveticaNeue-Condensed + FZKMUV/11 A5 Doublefold 4 8 8.4 59.8 9
13 Polident C Denture care information booklet Denture holders 1039 StoneSans/10 Customised Quadfold 9 0 5.3 74.9 7
14 GSK Pronamel C Protect teeth against acid wear Adults 359 StoneSans/8 Customised Quadfold 6 3 7.6 58.9 10
15 GSK biotene C Do you suffer from dry mouth Adults 1108 StoneSans/11 Customised Closed Gate 2 2 7.3 65.4 9
16 GC C Tooth Mousse All patients 734 Avenir 35 Light/9 A4 Trifold 5 1 8 63 11
17 GC C GC tooth mousse FAQS All patients 744 Avenir 35 Light/8.5 A4 Trifold 4 3 7.7 64.5 10
18 GC C GC tooth mousse for seniors Seniors 815 Avenir 35 Light/9 a4 Trifold 9 4 11 46.7 12
19 GC C GC tooth mousse for adults Adults 731 Avenir 35 Light/9 A4 Trifold 9 2 10.9 45.8 13
20 GC C GC tooth mousse for children Parents 612 Avenir 35 Light/9 A4 Trifold 9 13 12.6 43.5 13
21 GC C GC tooth mousse plus All patients 826 Avenir 35 Light/9 A4 Trifold 4 5 10.2 51.9 12
22 Align Technology C Straight Talk about cooked teeth: how to reduce your risk of periodontal disease Teens and Adults 739 Avenir-Book/10 Customised Quadfold 6 10 10.7 49.2 12
23 ANZAOMS P TMJ disorders Adults 2701 Times New Roman/12 A3 Doublefold 2 18 9.9 51.8 12
24 ANZAOMS P Wisdom teeth Adults 3155 Calibri/11 A3 Doublefold 4 15 7.5 65.6 10
25 ANZAOMS P Orthognathic surgery Adults 3169 Calibri/11 A3 Doublefold 2 15 9.5 55.2 11
26 ADA P Root canal treatment Adults 1834 Calibri/11 A4 No fold 4 15 9.8 56.4 11
27 ADA P Fissure sealants All patients 1367 Calibri/11 A4 No fold 2 9 9.4 54.8 11
28 ADA P Treatment of gum infections Adults 1520 Calibri/11 A4 No fold 2 7 9.7 54.9 11
29 ADA P Crowns and bridges Adults 1474 Calibri/11 A4 No fold 2 7 8.7 60.9 10
30 ADA P Dental care for babies and young children Parents 3447 Calibri/11 A3 Doublefold 6 18 7.6 66.8 10
31 ADA P Bisphosphonate treatment and oral health Adults 1412 Calibri/11 A4 No fold 2 5 9.8 52.2 11
32 ADA P Disorders of the jaw joint Adults 1181 Calibri/11 A4 No fold 1 9 9.9 53.4 11
33 ADA P Bruxism Adults 1315 Calibri/11 A4 No fold 5 13 9 56.2 11
34 ADA P 7 tips for healthy baby teeth Parents 280 Calibri/7 Customised No fold 1 4 8.7 62.1 10
35 ADA P Cracked tooth syndrome Adults 1445 Calibri/11 A4 No fold 1 8 7.7 67.1 10
36 ADA P Orthodontics All patients 1762 Calibri/11 A3 Doublefold 2 12 9.1 54.3 11
37 ADA P Dental implants Adults 3459 Calibri/11 A3 Doublefold 6 4 9.3 55.6 11
38 ADA P Wisdom teeth Late Teens and Adults 2925 Calibri/11 A3 Doublefold 4 10 6.9 68.8 9
39 ADA P Your oral health and smoking Late Teens and adults 1416 Calibri/11 A4 No fold 5 9 9.1 57.6 11
40 ADA P Home dental care All patients 3856 Calibri/11 A3 Doublefold 7 7 8 66.4 9
41 ADA P Veneers, bonding, bleaching and composite fillings Adults 2785 Calibri/11 A3 Doublefold 9 7 8.6 60.4 12
42 ADA P Dental extractions Adults 1833 Calibri/11 A4 No fold 1 9 8.6 60.9 11
43 ADA P Orofacial pain Adults 1714 Calibri/11 A4 No fold 2 10 10.9 50.5 11
44 ADA P Amalgam fillings for teeth Adults 1326 Calibri/11 A4 No fold 1 5 9.9 52.9 10
45 OHST G Tips for the first dental visit Parents 145 Gillsans MT/11 Customised No fold 3 0 5.8 74.8 8
46 OHST G Give your child’s teeth a healthy start Parents 162 Gillsans MT/11.5 A4 Trifold 12 0 4.4 82.2 7
47 OHST G Free dental care for children and teens Parents 168 Gillsans MT/11 Customised No fold 2 0 4.5 80.3 8
48 OHST G Dental services for adults Adults 339 Gillsans MT/11 Customised No fold 1 0 6.8 66.3 9
49 OHST G Psst give my teeth a healthy start magnetic Parents 114 Gillsans MT/10.5 Customised No fold 10 1 5.1 73.4 7
50 OHST G Smoking and your oral health Adults and Late teens 383 Gillsans MT/12 A4 Trifold 9 2 4.3 74.5 7
51 OHST G Caring for and cleaning your denture Denture holders 436 Gillsans MT/11.5 A4 Trifold 7 1 5.7 70.4 9
52 OHST G Smoking? What’s happening in your mouth? Late teens and young adults 150 Gillsans MT/12 Customised No fold 7 1 4.6 81.6 6
53 OHST G Give your child’s teeth a healthy start: a guide for children 2–5 years Parents 168 Gillsans MT/11 Customised No fold 10 1 4.9 85.7 7
54 OHST G Give your child’s teeth a healthy start: a guide for children 12–24 months Parents 204 Gillsans MT/10 Customised No fold 13 1 4.4 78.1 6
55 OHST G Your child had fluoride varnish painted on their teeth today Parents 81 Gillsans MT/14 Customised No fold 2 0 4.3 82.6 7
56 OHST G Post op instructions All patients 188 Gillsans MT/12 A4 No fold 1 0 5.2 76.8 8
57 Medicare G Child dental benefits schedule Parents 618 Veranda/11 A4 Trifold 4 3 11.1 46.3 13
58 South Australia Dental Service G Sugar All patients 660 Gillsans MT/11 A4 Trifold 5 2 7.5 66.4 9
59 Oral Health Promotion Clearing House O 11 things you must know about protecting your teeth, gums and mouth All patients 327 FranklinGothic-Book/10 A4 Trifold 5 1 9.8 56.7 11
60 University of Adelaide O Patient information pamphlet no. 9: early childhood decay Parents 1105 FranklinGothic-Book/9 A4 Trifold 4 2 7.8 65.3 9
61 University of Adelaide O Patient information pamphlet no. 6: beating rampant decay Parents 854 FranklinGothic-Book/9 A4 Trifold 3 2 7.4 65.4 9
62 University of Adelaide O Patient information pamphlet no. 2: tooth erosion All patients 718 FranklinGothic-Book/9 A4 Trifold 3 1 8.1 63.3 10
63 University of Adelaide O Patient information Pamphlet no 5.: dental sealants All patients 666 Arial/9 A4 Trifold 3 4 6.6 68.7 9
64 Private family dental practice O Information for patients interested in orthodontic treatment at Riverside family dental All patients 508 Times New Roman/12 A4 No fold 0 1 9.1 57 11
65 Private family dental practice O Information for parents of children having a dental treatment under general anaesthetic Parents 989 Times New Roman/12 A4 No fold 3   8.7 63.1 11
66 Private dental surgery O Home treatment after surgical dental extractions All patients 231 Veranda/11 A4 No fold 0 0 6 71.8 9
67 Private dental surgery O Home treatment after simple dental extractions All patients 193 Veranda/11 A4 No fold 0 0 5.1 74.7 8
  1. a ADA Australian Dental Association, ANZAOMS Australian and New Zealand Association of Oral and Maxillofacial Surgeons, OHST Oral Health Services Tasmania
  2. b C Commercial, G Government, O Other, P Professional