Table 1 Structure, format and readability analyses of the brochures

1

Colgate

C

Oral health through everyday care

All patients

193

DaxOT-Light/10

A5

No fold

6

1

3.1

98.1

6

2

Colgate

C

Patient information: dental erosion

All patients

642

DaxOT-Light/10

A4

Trifold

5

1

9.1

54.3

11

3

Colgate

C

Oral health for teens and 20s

Teens and 20s

1759

DaxOT-Light/12

Customised

Closed gate

17

1

8.8

58.3

11

4

Colgate

C

Patient information: caries free teeth for a healthy smile

All patients

1032

DaxOT-Light/10

A4

Trifold

5

2

7.8

63.8

11

5

Colgate

C

Patient information: oral health for children 3-12

Parents

1471

DaxOT-Light/10

Customised

Closed gate

15

2

7.1

69.3

10

6

Colgate

C

Oral health and diabetes

Diabetic patients

934

DaxOT-Light/10

A4

Trifold

2

4

6.2

58.4

9

7

Colgate

C

Helpful tips to keep your gums healthy

All patients

787

DaxOT-Light/11

A4

Trifold

7

13

8.6

55.4

10

8

Colgate

C

12 h antibacterial protection against plaque

All patients

429

Calibri/7

Customised

Doublefold

7

6

8.8

53

11

9

Colgate

C

Sensitive teeth

Adult patients

728

DaxOT-Light/11

A4

Trifold

7

10

10.7

44.9

12

10

Colgate

C

Patient information: oral care during orthodontic treatment

Parents

1088

DaxOT-Light/10

Customised

Quadfold

15

5

6.7

70.4

9

11

Colgate

C

Patient information: oral health for infants and toddlers

Parents

1449

DaxOT-Light/10

Customised

Quadfold

10

0

7.8

67.1

10

12

3M ESPE

C

Winning formula helps prevent tooth decay: clinpro tooth crème

All patients

528

HelveticaNeue-Condensed + FZKMUV/11

A5

Doublefold

4

8

8.4

59.8

9

13

Polident

C

Denture care information booklet

Denture holders

1039

StoneSans/10

Customised

Quadfold

9

0

5.3

74.9

7

14

GSK Pronamel

C

Protect teeth against acid wear

Adults

359

StoneSans/8

Customised

Quadfold

6

3

7.6

58.9

10

15

GSK biotene

C

Do you suffer from dry mouth

Adults

1108

StoneSans/11

Customised

Closed Gate

2

2

7.3

65.4

9

16

GC

C

Tooth Mousse

All patients

734

Avenir 35 Light/9

A4

Trifold

5

1

8

63

11

17

GC

C

GC tooth mousse FAQS

All patients

744

Avenir 35 Light/8.5

A4

Trifold

4

3

7.7

64.5

10

18

GC

C

GC tooth mousse for seniors

Seniors

815

Avenir 35 Light/9

a4

Trifold

9

4

11

46.7

12

19

GC

C

GC tooth mousse for adults

Adults

731

Avenir 35 Light/9

A4

Trifold

9

2

10.9

45.8

13

20

GC

C

GC tooth mousse for children

Parents

612

Avenir 35 Light/9

A4

Trifold

9

13

12.6

43.5

13

21

GC

C

GC tooth mousse plus

All patients

826

Avenir 35 Light/9

A4

Trifold

4

5

10.2

51.9

12

22

Align Technology

C

Straight Talk about cooked teeth: how to reduce your risk of periodontal disease

Teens and Adults

739

Avenir-Book/10

Customised

Quadfold

6

10

10.7

49.2

12

23

ANZAOMS

P

TMJ disorders

Adults

2701

Times New Roman/12

A3

Doublefold

2

18

9.9

51.8

12

24

ANZAOMS

P

Wisdom teeth

Adults

3155

Calibri/11

A3

Doublefold

4

15

7.5

65.6

10

25

ANZAOMS

P

Orthognathic surgery

Adults

3169

Calibri/11

A3

Doublefold

2

15

9.5

55.2

11

26

ADA

P

Root canal treatment

Adults

1834

Calibri/11

A4

No fold

4

15

9.8

56.4

11

27

ADA

P

Fissure sealants

All patients

1367

Calibri/11

A4

No fold

2

9

9.4

54.8

11

28

ADA

P

Treatment of gum infections

Adults

1520

Calibri/11

A4

No fold

2

7

9.7

54.9

11

29

ADA

P

Crowns and bridges

Adults

1474

Calibri/11

A4

No fold

2

7

8.7

60.9

10

30

ADA

P

Dental care for babies and young children

Parents

3447

Calibri/11

A3

Doublefold

6

18

7.6

66.8

10

31

ADA

P

Bisphosphonate treatment and oral health

Adults

1412

Calibri/11

A4

No fold

2

5

9.8

52.2

11

32

ADA

P

Disorders of the jaw joint

Adults

1181

Calibri/11

A4

No fold

1

9

9.9

53.4

11

33

ADA

P

Bruxism

Adults

1315

Calibri/11

A4

No fold

5

13

9

56.2

11

34

ADA

P

7 tips for healthy baby teeth

Parents

280

Calibri/7

Customised

No fold

1

4

8.7

62.1

10

35

ADA

P

Cracked tooth syndrome

Adults

1445

Calibri/11

A4

No fold

1

8

7.7

67.1

10

36

ADA

P

Orthodontics

All patients

1762

Calibri/11

A3

Doublefold

2

12

9.1

54.3

11

37

ADA

P

Dental implants

Adults

3459

Calibri/11

A3

Doublefold

6

4

9.3

55.6

11

38

ADA

P

Wisdom teeth

Late Teens and Adults

2925

Calibri/11

A3

Doublefold

4

10

6.9

68.8

9

39

ADA

P

Your oral health and smoking

Late Teens and adults

1416

Calibri/11

A4

No fold

5

9

9.1

57.6

11

40

ADA

P

Home dental care

All patients

3856

Calibri/11

A3

Doublefold

7

7

8

66.4

9

41

ADA

P

Veneers, bonding, bleaching and composite fillings

Adults

2785

Calibri/11

A3

Doublefold

9

7

8.6

60.4

12

42

ADA

P

Dental extractions

Adults

1833

Calibri/11

A4

No fold

1

9

8.6

60.9

11

43

ADA

P

Orofacial pain

Adults

1714

Calibri/11

A4

No fold

2

10

10.9

50.5

11

44

ADA

P

Amalgam fillings for teeth

Adults

1326

Calibri/11

A4

No fold

1

5

9.9

52.9

10

45

OHST

G

Tips for the first dental visit

Parents

145

Gillsans MT/11

Customised

No fold

3

0

5.8

74.8

8

46

OHST

G

Give your child’s teeth a healthy start

Parents

162

Gillsans MT/11.5

A4

Trifold

12

0

4.4

82.2

7

47

OHST

G

Free dental care for children and teens

Parents

168

Gillsans MT/11

Customised

No fold

2

0

4.5

80.3

8

48

OHST

G

Dental services for adults

Adults

339

Gillsans MT/11

Customised

No fold

1

0

6.8

66.3

9

49

OHST

G

Psst give my teeth a healthy start magnetic

Parents

114

Gillsans MT/10.5

Customised

No fold

10

1

5.1

73.4

7

50

OHST

G

Smoking and your oral health

Adults and Late teens

383

Gillsans MT/12

A4

Trifold

9

2

4.3

74.5

7

51

OHST

G

Caring for and cleaning your denture

Denture holders

436

Gillsans MT/11.5

A4

Trifold

7

1

5.7

70.4

9

52

OHST

G

Smoking? What’s happening in your mouth?

Late teens and young adults

150

Gillsans MT/12

Customised

No fold

7

1

4.6

81.6

6

53

OHST

G

Give your child’s teeth a healthy start: a guide for children 2–5 years

Parents

168

Gillsans MT/11

Customised

No fold

10

1

4.9

85.7

7

54

OHST

G

Give your child’s teeth a healthy start: a guide for children 12–24 months

Parents

204

Gillsans MT/10

Customised

No fold

13

1

4.4

78.1

6

55

OHST

G

Your child had fluoride varnish painted on their teeth today

Parents

81

Gillsans MT/14

Customised

No fold

2

0

4.3

82.6

7

56

OHST

G

Post op instructions

All patients

188

Gillsans MT/12

A4

No fold

1

0

5.2

76.8

8

57

Medicare

G

Child dental benefits schedule

Parents

618

Veranda/11

A4

Trifold

4

3

11.1

46.3

13

58

South Australia Dental Service

G

Sugar

All patients

660

Gillsans MT/11

A4

Trifold

5

2

7.5

66.4

9

59

Oral Health Promotion Clearing House

O

11 things you must know about protecting your teeth, gums and mouth

All patients

327

FranklinGothic-Book/10

A4

Trifold

5

1

9.8

56.7

11

60

University of Adelaide

O

Patient information pamphlet no. 9: early childhood decay

Parents

1105

FranklinGothic-Book/9

A4

Trifold

4

2

7.8

65.3

9

61

University of Adelaide

O

Patient information pamphlet no. 6: beating rampant decay

Parents

854

FranklinGothic-Book/9

A4

Trifold

3

2

7.4

65.4

9

62

University of Adelaide

O

Patient information pamphlet no. 2: tooth erosion

All patients

718

FranklinGothic-Book/9

A4

Trifold

3

1

8.1

63.3

10

63

University of Adelaide

O

Patient information Pamphlet no 5.: dental sealants

All patients

666

Arial/9

A4

Trifold

3

4

6.6

68.7

9

64

Private family dental practice

O

Information for patients interested in orthodontic treatment at Riverside family dental

All patients

508

Times New Roman/12

A4

No fold

0

1

9.1

57

11

65

Private family dental practice

O

Information for parents of children having a dental treatment under general anaesthetic

Parents

989

Times New Roman/12

A4

No fold

3

8.7

63.1

11

66

Private dental surgery

O

Home treatment after surgical dental extractions

All patients

231

Veranda/11

A4

No fold

0

0

6

71.8

9

67

Private dental surgery

O

Home treatment after simple dental extractions

All patients

193

Veranda/11

A4

No fold

0

0

5.1

74.7

8