Table 4 Spearman correlation coefficients between viewers’ interaction index and viewing rate in different information content groups
From: “How I whiten my teeth”: YouTube™ as a patient information resource for teeth whitening
Viewers’ Interaction Index | Viewing Rate | ||
|---|---|---|---|
Poor-Information Content | Viewers’ Interaction Index | – | −0.262* |
Viewing Rate | −0.262* | – | |
Moderate-Information Content | Viewers’ Interaction Index | – | 0.054* |
Viewing Rate | 0.054* | – | |
Good-Information Content | Viewers’ Interaction Index | – | 0.648** |
Viewing Rate | 0.648** | – | |