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Table 4 Coding process

From: Experiences of oral health: before, during and after becoming a regular user of GC Tooth Mousse Plus®

Raw data

Initial coding

Focused coding

Theoretical coding

“I want to keep them [teeth] until I take my last breath. I don’t want to have false teeth; I’d rather keep my own teeth …”

(ID11, male, 65 years or older, sensitivity,dry mouth)

Wanting to keep my teeth [until I take my last breath]

Not wanting false teeth

Wanting to keep my teeth

Experiences of oral disease before becoming a regular user of TMP