Box 1 FLOWPROOF framework for the appraisal of mass media campaigns
From: Mass media campaigns for the promotion of oral health: a scoping review
F ormative research/evaluation | Assessment of needs to be addressed by campaign and pre-testing of campaign elements |
L ogic model/use of theory | Theoretical or planning framework for design of campaign and/or its evaluation |
O bjectives | Specification of behavior and non-behavior outcomes and indicators, and target populations |
W ell-resourced | Financial, human and organisational resources used to run the campaign |
P rocess evaluation/R un the campaign | Reporting of campaign delivery, fidelity, reach to audience, perceptions/satisfaction, contextual influences |
O n-the-ground support | Ancillary programs and activities in community or selected settings to support campaign |
O utcomes/impact evaluation | Evaluation of the campaign against objectives and indicators, and design(s) used to determine this |
F inancial evaluation | Reporting of cost of the campaign and assessment of cost–benefit, cost-effectiveness, or return on investment |